Fashion show - Flash Mob in Pont des Arts: The secrets brang to light
"For a long time I wanted to organize an original, amazing, unmistakable show, a vision stagnated in my head: A flash mob in a station or airport ... I found it very amusing.
For that, I imagined a very Parisian place, at the height of this very artistic collection. And what more attractive than the Pont des Arts?
It was not a show like the others, be it at the level of preparations, parade itself and invitations. The idea was to create a parade with the times and technology, adapted to our Time ... Hyper fashionable, current, Parisian ...
The show was announced at the last minute, unveiled with the help of text messages. The surprise was at the heart of this event.
As we had not prepared much, leaving the improvisation to make its charm, many obstacles could have stopped us, it was a real challenge.
I really found it amusing, because although I used to lead a team, this time it was different, more special: I led everyone, journalists, guests, customers. ..as in a big stage where everyone was an actor. I felt like a filmmaker, where I could free my imagination and make it come true.
That's why I wanted to unveil a little more about the preparations for this unusual and unexpected parade, which unfolded so suddenly ... "
1, The invitations
Sober and secret, the invitations sent to a week of the show with no additional information. Those interested were asked to give us their mobile number, on which they will receive any additional information disclosed.
At D-1, a small text message was given to the guests to download music for the parade, which everyone would listen to with his headphones.
Ken Okada ephemeral parade tomorrow Thursday October 6th 16:15!
The music for the parade of tomorrow is now available.
You can either listen to it on our facebook: https://www.facebook.com/koparis
Either download it using the YouTube link: https://youtu.be/hXCNRYzPO0k
Do not forget your headphones;)
#springkenokada #flashmob #lieusecret #secretplace
On D-Day, the texts were sent to the guests, revealing the unusual place, the secret project.
The parade will begin, go to the Pont des Arts. Wear your sunglasses. Make yourself noticed! Put the music and let yourself be charmed by the Ken Okada show;)
1 pm: Everyone is invited to the legendary store of the brand to prepare, dress, make-up ... However, the mobile phone remains at the heart of this event, always very present even during preparations.
3 pm: The rehearsals start on the street of the chair,
The models learn very quickly a route to keep the synergy, but the preparations do not deepen more, leaving room for spontaneity.
4:15 pm: Beginning of the atypical and amazing parade, revealing a very artistic collection on the Pont des Arts.
4.30 pm: End of the parade. Cocktail on the houseboat. Once again, all the information is unveiled only with the help of a text message, inviting guests to gather on the platform with a drink.
A big thank you to you ! You are invited to have a drink with us at the barge La Balle Au Bond. A drink is offered. To get it ask "Elise", you will easily recognize it with the Ken Okada flag.
Unpublished preview of the itinerary, sent to team members, especially photographers, so that they can be ideally placed.
A parade full of complicity that brings the brand closer to its customers, its guests, journalists ... A new parade, spontaneous and above all ... in the space of time.