Collection - Spring / Summer 2017 "Pont des Arts"
The designer Ken Okada presents her spring summer 2017 collection with a unique and atypical flash mob fashion show in the heart of Paris, for the parisian fashion-week.
An unusual fashion show
This extraordinary fashion show, which took place on October 6, 2016 on the Pont des Arts in Paris, aimed to highlight the beauty and natural elegance of Parisian women in one of the most typical places in Paris. The spring-summer 2017 collection proved to be explosive, vibrant and very original.
Ken Okada’s originality
Indeed, models, staffs as well as spectators, were equipped with headphones, in order to have the synchronization of the music in their ears. Another way to demonstrate the discreet originality and subtlety of the creator, in a unique, unusual, and astonishing way.
A ephemeral fashion show
For this season, Ken Okada wanted a short-lived fashion show where the models as well as the guests and journalists would be immersed in his universe. Like a movie shoot, his models would be the main actors and the guests would be the extras of this singular parade.
A fashion show at the parisian woman image
A silent, ephemeral and discreet fashion show in the image of the Parisian woman that the designer admires so much. An elegant woman, distinguished, urban, ambitious, sensitive to art. An active, modern and intellectual woman who expresses herself through the elegance, creativity and refinement of her outfit. This is the definition of the famous Ken OKADA woman and the values advocated by the brand.
An arty and casual looking collection
For this season, Ken Okada imagined casual looks with arty trends, reflecting his love and admiration for the style of Parisian women. A chic and refined collection with spring colors, rich, fresh, and full of vitamins, which sublimates the designer's legendary shirts. Iconic shirts, timeless and timeless; a basic for all wardrobes and occasions. Indeed, the Ken OKADA shirt is available for all moments of life, for all seasons, for all tastes, between meticulous finishes, visible darts, originality, underlining the difference so much advocated by the house..
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