Fashion show - Flash Mob in Pont des Arts: The secrets brang to light

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"For a long time I wanted to organize an original, amazing, unmistakable show, a vision stagnated in my head: A flash mob in a station or airport ... I found it very amusing. For that, I imagined a very Parisian place, at the height of this very artistic collection. And what more attractive than the Pont des Arts?

Flash Mob at the Pont des Arts: Secrets Revealed

For a long time I had wanted to organize an original, amazing parade that would not leave anyone indifferent. A vision had stagnated in my head: A flash mob in a train station or an airport... I had found it very funny. For this, I had imagined a very Parisian place, at the height of this very artistic collection. And what could be more seductive than the Pont des Arts?

An organization like no other


This was unlike any other fashion show, whether it was the preparations, the show itself, or the invitations. The idea was to create a fashion show in the air of time and technology, adapted to our time... Hyper fashionable, current, Parisian... The fashion show was announced at the last minute, only revealed by text messages. The surprise was at the heart of this event. As we didn't prepare much, letting improvisation do its charm, many obstacles could have stopped us, it was a real challenge. I really found it fun, because although I am used to directing a team, this time it was different, more special: I was directing everyone, journalists, guests, customers...like in a big scene where everyone was an actor. I felt like a film director, where I could unleash my imagination and bring it to life. That's why I wanted to reveal a little more about the preparations of this atypical fashion show and full of unexpected, which took place so suddenly ...

The Invitations

Sober and secretive invitations sent out a week before the parade with no additional information. Those interested were instructed to share their cell phone number, to which they would receive any additional information revealed. At D-1, a small text message designated to the guests a music to download for the parade, that each one would listen intimately with his headphones. Ken Okada ephemeral fashion show tomorrow Thursday, October 6th 4:15pm! The music for tomorrow's fashion show is now available. You can either listen to it on our facebook: https://www.facebook.com/koparis or download it using the YouTube link: https://youtu.be/hXCNRYzPO0k Don't forget your headphones. On the day of the show, text messages were sent to the guests, revealing the unusual location, the secret project. The parade is about to start, meet on the Pont des Arts. Wear your sunglasses. Get noticed! Put on the music and let yourself be charmed by the Ken Okada fashion show

The preparations

1 p.m.: Everyone is invited to the mythical boutique of the brand to prepare, get dressed, put on makeup... However, the cell phone remains at the heart of this event, always very present even during the preparations. 3 p.m.: The rehearsals begin on rue de la chaise, the models learn very quickly an itinerary in order to keep the synergy, but the preparations do not deepen more, leaving room for spontaneity. 4:15 pm: Beginning of the atypical and surprising fashion show, revealing a very artistic collection on the Pont des Arts. 4:30 pm: End of the show. Cocktail on the barge. Once again, all the information is revealed only by text message, inviting the guests to gather on the quay around a drink. A big thank you to you! You are invited to have a drink with us at the barge La Balle Au Bond. A glass is offered to you. To get it, ask "Elise", you will easily recognize her thanks to the Ken Okada flag. A preview of the itinerary, sent to the members of the team, especially to the photographers, so that they can place themselves in an ideal way. A fashion show full of complicity that brings the brand closer to its customers, guests, journalists... An unprecedented, spontaneous and above all... time-appropriate fashion show.

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