Valentine's day 2021 for Ken Okada
Discover the interview of Ken Okada who wishes Valentine's Day for all
Valentine's day 2021 for Ken Okada
What does Valentine's Day mean to you?
" First of all, I find that Valentine's Day has a very strong image of young couples in the public mind, generally for 18-20 year olds.
This commercial holiday has a very strong connotation for young people. But is Valentine's Day really only for young people? No. It is a moment for all lovers.
I think there is no age for love. I think it's a pity that many older couples forget this holiday. We all need to celebrate love no matter what our age, no matter what the generation."
What is the typical profile of the customer who comes to buy for Valentine's Day at KEN OKADA PARIS?
"In our Parisian boutique, the customers who visit us are between 25 and 70 years old.
It is a very large target. However, our core target is rather women in their fifties, ambitious, active, modern and elegant women with a certain artistic sense and sensitivity for fashion.
Unfortunately, people who come to buy for Valentine's Day are usually in their twenties. That's why I find it regrettable that this holiday is forgotten by other generations...
Celebrating love at this time is something magical to celebrate!"
What are you doing for Valentine's Day?
"For Valentine's Day, I take my most beautiful pen, a beautiful glossy paper, my most beautiful thoughts, and I write a love letter to all my customers to tell them that we all need this love.
I convey my affection to them, and share all my most beautiful words to make this day a magical and unique moment for everyone. It is also our celebration, especially in these difficult times. Love is one of the strongest feelings for all of us at this time.
All the more so, the brand has recently turned 20 years old. I would like to take this opportunity to remind customers to celebrate our holiday, our Valentine's Day in this twentieth year.
Often, I always think of Mother's Day, and I forget about this day of love, while Valentine's Day celebrates all forms of love, it's one of the most beautiful holidays I should think about more often."
What does KEN OKADA PARIS propose to its customers on Valentine's Day?
"For Valentine's Day, KEN OKADA PARIS proposes a category " Gift ideas " available on the e-shop of the brand and in the store.
Obviously, these gift ideas are mainly shirts, because shirts are the sure value of our brand: timeless and durable like love. Elegant shirts, both discreet and original with subtlety, combining Parisian elegance and Japanese design.
Of course, no matter what gift we offer to our loved one, it will please him or her. It's the intention that counts.
As for our clientele, they are active, contemporary, and have good taste. She wants subtle, handmade, Made in France, qualitative and top-of-the-range clothes. To combine pleasure, quality and modernity. This shirt will thus be the ideal gift for our customers and her half will not be disappointed! Indeed, the person who offers this gift is sure of the good value of this intention! ! "
What is the symbolism of Valentine's Day in Japan?The time of romance in Japan is from February 14th to March 14th. In Japan, during Valentine's Day, we find the original codes of romance and gifts accompanied by specificities such as the important place of chocolate as well as the creation of a new day, the White Day, often considered as a return of elevator.
But where does this holiday come from?There would be the idea, that this day of lovers, would have founded its Japanese roots, through the intermediary of advertising having incited the Japanese to offer chocolates to the chosen of their heart. The idea of this exclusivity is shared by two sources: by an English newspaper, entitled "The Japan Advertiser" by the cake manufacturer Morozoff in 1936, and by Morigana (森永製菓) in 1960, promoting his confectionery company through a famous slogan "Give a chocolate to your lover! "Finally, 1970 was a turning point and became popular as an event in Japan. Regardless of the exact origin of this holiday, Japanese women now have a custom and habit of marking this day by offering their most beautiful wrappers and toppings, chocolates to their loved one, whether potential or real. This Valentine's Day in Japan is in the form of another version, where it is the woman to offer chocolates to the man. The young women take the opportunity to declare their hidden or emerging feelings to the one they love. Department stores have a very important role in terms of marketing and profitability: they fill the shelves and their stocks with an immeasurable quantity of chocolates, of any shape, taste or color! In order to push sales, their marketing strategy is based on various lines of chocolates, each with a particular symbolism depending on the occasion when they have to offer these sweets, or to which people. It is a commercial technique to create and expand the list of valentines, to open the possibilities of making gifts. The market is such that chocolate makers compete with ingenuity both in their creations and in their advertising campaigns to sell their products. This day is one of the most successful and represents an important part of the annual sales of chocolates. The avowed objective: to sell as much as possible. Hence an incredible diversity. In their forms, but also their prices, there is something for everyone.
To each his own chocolateCollègues, patrons, membres virils de leurs familles, amis proches ou de petit ami, personne n’est oublié ! Cela étant, un cadeau à un élément de son équipe au travail ne peut prendre le risque d’être mal interprété. Pour éviter toute confusion, dans ce pays à la fois moderne et traditionnel, différentes catégories de chocolats ont été instaurées.
Honmei Choco: Given to the loved one.Il s’agit logiquement du chocolat le plus offert en ce jour, puisqu’il glorifie l’amour passionnel, émotionnel et affectif entre deux âmes. Ce chocolat regorge de diversité et de forme au plaisir des yeux, des papilles gustatives. Plus le chocolat est beau et plait à notre homme, plus il appréciera l’attention porté à son égard !
Giri Choco : Offered by obligation as a sign of recognition.
This is logically the most offered chocolate on this day, since it glorifies the passionate, emotional and affective love between two souls. This chocolate abounds in diversity and form to the delight of the eyes and taste buds. The more beautiful the chocolate is and the more our man likes it, the more he will appreciate the attention paid to him!
The Tomo Choco is a chocolate that we offer to our friends! What could be more beautiful than to say that we love each other between friends! Friendship is an eternal, pure and sincere love, and it is good to underline it sometimes. They take their name from tomodachi which means... "friend" (exception to the rule, some girls allow themselves to offer them to their close friends). More fancy and colorful, their shapes are numerous. This gift belongs to the category of sewa choco or gesture of affection; papa-choco for fathers are also part of it.
Gyaku Choco: Chocolates the other way around, given by a man to a woman.
Commercially speaking, these chocolates have been introduced into the marketing lexicon so that some of these gentlemen reveal the affection they feel for these ladies. A custom similar to our French traditions!
Fami Choco : Offered to the family
Family love is also celebrated. For the love of a family is the essence of our lives. The Fami Choco is offered for this occasion.
Jibun Choco : The ones you give to yourself.
And yes ! Because before learning to love others, you must know how to love yourself and take care of yourself in all circumstances! Because it's not only couples that need to celebrate love. Any form of love should be highlighted, celebrated and adored! Fill this world with joy, happiness, and especially think of yourself too!
The white Day
The romance and love continues in the air until a month later with White Day on March 14, succeeding Women's Day on March 8. This day was introduced in Japan in the 80's, by Japanese companies in order to offer a "day of response" and the name of "White day" was given in reference to the white chocolates that were offered to women on this day of March 14 in Japan. The Japanese woman has another day in her honor, very symbolic and only celebrated in Asian countries. Indeed, the men who received from a woman the chocolates mentioned above, respond to their love and tenderness with another gift, solidifying their shared and reciprocal love. And that's not all! Dear gentlemen, to support and prove your love, you must offer a gift whose value is 3 times higher than the one you received the previous month.
Why is chocolate the emblem of Japanese Valentine's Day?
In France, on Valentine's Day, all florists are overflowing with energy through the preparation of red rose bouquets, symbolizing this holiday in this country. In Japan, it is chocolate that is the illustrious symbol of passionate love and it is displayed in all department stores from the end of January. All the commercials and marketing strategy are turned to the preparations of this month of love. And you, what do you think about this Japanese holiday? Do you want to try Homei Choco?